Time for big pharma to step up or risk losing out to big tech
The global pandemic has put a new spotlight on the pharma industry, as the race for a vaccine and the manufacture of testing kits continues to be one of the most critical stories shaping the crisis.
On the ground, supply of basic over-the-counter drugs have taken on a more urgent significance in our everyday lives.
With this in mind, it has never been more important for the pharmaceutical companies to connect with and be a positive presence in the lives of the people using their products.
